HOW THE INSTAGRAM ALGORITHM WORKS
If you aren’t growing on Instagram as much as you’d like, chances are there are some basics being overlooked. When you’re constantly looking for shortcuts, hacks, growth bots, etc it’s easy to forget the fundamentals. Believe it or not, simple works! Here are some simple insights into the Instagram algorithm that are guaranteed to help grow your account.
1. Instagram is a company owned by Facebook and they exist to make money. They make money from advertising by capturing your attention and selling ads.
2. The more time you spend on Instagram, the more money they make.
3. Because this is true, everything
4. Instagram tries to identify what content keeps us on the app for longer.
5. The posts that keep us on Instagram for longer are posts with high engagement. Engagement is measured as a number of likes, comments, shares, saves, etc divided by the total number of followers.
WHAT DOES THIS MEAN?
If you produce content with high engagement, you are making Instagram and Facebook money. They will reward you for this.
If you are NOT producing content with high engagement, you are losing them money. They will bury your posts and not think twice about it. They won’t care about how much you want to go back to chronological posts over catered content.
NOW LET’S DO SOME MATH…
Let’s assume two users with 10,000 followers with exactly the same organic engagement rates. We’ll call them User A and User B. User A has never purchased any fake followers or run bots. User B has 50%, fake followers.
Watch what happens when they post:
USER A POST: 500 total likes + comments.
USER B POST: 250 total likes + comments
Engagement rate = (Total Engagements/Followers) x 100
USER A ENGAGEMENT RATE = 5%
USER B ENGAGEMENT RATE = 2.5%
Because user B has 50% fake followers who don’t engage with posts (or if they do its fake engagement that Instagram can spot), overall engagement rate gets cut in half and that post is guaranteed to get buried. Under these conditions, it’s pretty much impossible to grow an account. You don’t have to take our word for it either. Instagram openly says that the most important factor that determines what posts appear on a feed are the ones with the most engagement.
What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.
— Instagram (@instagram) January 22, 2019
This is why if you have ever purchased fake followers, run follow-for-follow bots, etc, your FIRST PRIORITY needs to be cleaning and “resetting” your account.
HOW DO I CLEAN MY ACCOUNT?
Our team of experts offers an Instagram cleaning and audit service. Here’s how it works.
First, we will create an initial report outlining the health of your Instagram account and followers.
Next, our team will personally clean your account and fake followers. Please note that the time of completion varies based on the size of your account since Instagram only allows a certain amount of actions per hour. The last thing you want to do is make a mistake and get your account flagged or even banned.
In addition to cleaning your fake followers, our team will also conduct an audit of each aspect of your account including all content, bio, hashtags + more.
We will then schedule a follow-up phone call to go over our suggestions on how to optimize your account for engagement.
Your account will be cleaned and you will be issued a post checklist specifically catered to your profile. This will ensure that every post you make moving forward gets as much traction as possible.